In this series, we are discussing ways to repurpose, or reuse, the valuable content that you have already created. Last week we wrapped up our tips on how to repurpose your blog posts, now we want to give you some tips on how to reuse presentations.
As entrepreneurs, we are constantly presenting information about our business. We present to prospective clients, networking groups, train team members, and some of us even present at conferences and expos.
So, how can we take that valuable information we spent time to assimilate, brand, and articulate and reuse it? Again, this series is about working smarter, not harder!
Here are a few incredible ways to repurpose your presentation materials:
- SlideShare – SlideShare is a site which allows you to upload PowerPoint presentations. So, this one is a no-brainer. Any valuable PowerPoint you create can be shared via SlideShare as another means to bring attention to your brand and drive traffic to your site. Depending on the material, you may choose to edit the presentation slightly before uploading it.
- YouTube – Most of us are familiar with YouTube. This site provides a way for sharing videos, and is currently the second most popular information source on the web. So, if you have a great video, why not upload it? You could also share your PowerPoints here, but it will require taking the extra step of recording them as a video.
Vimeo and Vine also offer video sharing options.
- Information Products – Many presenters have detailed notes and may even provide their audience with some form of transcription, copy of the presentation, or accompanying handout(s). With a few extra steps, this information can be turned into a product that can be redistributed as an informational product. Information products are a practical way to encourage people to sign up for your email newsletter, or book a consultation. They can also be sold on your website in order to provide you with some residual income.
- Training – In the same way that you create an information product, you can create ‘self-study’ trainings. By recording your presentation and providing downloads of the accompanying material as an ‘e-workbook’, you can create a very interactive program that can be used as a giveaway or sold on your website.
- Blogs – If the information you are presenting is of interest to your audience, the chances are it would also make great blog content! Of course, this ties back to last week’s article with additional ways to reuse your blog posts.
- Printed Material – Sales and informational presentations often have the perfect highlights needed for print marketing material such as brochures, flyers, or post cards.
- Social Media – Sharing some sought after tips, via social media, is an excellent way to share your expertise.
As you can see, there are a number of ways you can reuse your presentation content after the fact.
In addition, there are also many ways to use upcoming presentations to spur content for blogs, social media posts, and press releases. We provided a sample launch sequence in a previous post that may help give you more ideas.
Feel free to share any thoughts or questions you have on reusing and repurposing your blog content.
Next week, we will be covering ways to repurpose your website content.