Welcome to our series on email marketing automation campaigns! Our goal is to help you understand the top 4 automations business owners should have set-up in their email marketing and CRM platform. 

Today’s topic: optimize and automate your email newsletter campaign! 

Keep reading to learn about:

• The case for email newsletters 
• 4 proven benefits of automation 
• How it all works 
• Automation + quality = a win-win

Do you send regular communications to your email list? If yes, another (sometimes missed) opportunity is a simple email newsletter opt-in. This often-overlooked low hanging fruit is actually a proven way to drive sales.

This is similar to the contact form process that we discussed in our last post, except that there’s nothing immediate to respond to. A website visitor is simply stating that they would like to receive regular communication from you via email. It’s a straightforward opt-in. 

Making the Case for Email Newsletters

The connection you create and nurture with your audience is key to successfully cultivating trust in your brand and your services.

One of the easiest ways to engage with connections and keep them updated on your latest content, offerings, and promotions is through email newsletters.

But what about the process? To make it work most efficiently, maximize your reach, and achieve a measurable ROI, automation software is the game-changer you need.

Automating your newsletter email campaign is a powerful tool because it allows you to send personalized, relevant emails to your subscribers at optimal times, and then track the results.

Once you have a system in place, your time is freed up to focus on developing great content your audience will find valuable.  

4 Proven Benefits of Email Automation 

1. Save time. Automation gives you the tools necessary to set up your campaigns in advance, scheduling them to send at optimal times. This can be a real time-saver, while allowing you to engage in consistent communication with your audience. 
2. Send personal messages. With an automated campaign, you can segment your subscribers based on their interests, behavior, and demographics. This will then give you the option to send targeted, more relevant content to different segments of your audience. This can increase engagement and support stronger sales. 
3. Cultivate trusted relationships. We’ve said it many times: consistency in marketing is vital. When you deliver content that’s personalized and timely to your subscribers, you keep them curious, interested, and engaged. All that builds your brand and increases your presence.
4. Capture marketing insights. Wouldn’t it be helpful if you could gain info into the performance of your newsletter email campaigns? You can! Track and analyze email open rates, click-through rates, and conversion rates to better understand what content resonates with your audience. This knowledge can guide you to make smarter, data-driven decisions to optimize your future campaigns.

How an Automated Newsletter Campaign Works: 

What You Need: 

1. Opt-In Form 
2. Welcome Message 
3. Marketing Permission 
4. Newsletter Emails

How does it work? It’s pretty simple:  

• First, an opt-in form is created that collects the name, email, list segmentation data, and marketing permission.  
• The form is then embedded in optimal locations throughout your website, giving visitors an opportunity to sign up. 
• When a website visitor completes the form, that data is transferred to your email marketing and CRM software.  
• Automations in your marketing software immediately re-direct the visitor to a welcome page and send them a welcome email.  
• You’ll also get notified of a new opt-in. Your software can then segment the new contact according to the data collected, including adding them to your email newsletter list, allowing you to send customized email messages. 

Automation + Quality = a Winning Strategy 

Automation is great, but it’s nothing without quality. Keap – one of the most trusted CRM & automation providers in the world – reminds us that successful automation must be paired with a quality offering.

Remember how back in the day, everybody and their best friend had a newsletter? It was a thing. Until people got fed up with all those newsletters clogging their inboxes.

The good news is that “Today, creating a newsletter that performs is just a matter of quality,” according to Keap. You can access Keap’s own winning newsletter templates here.

As Keap Certified Partners, we can help answer any questions you may have, and even get you a discount if you decide to invest in this powerful software.

For example…want Keap Ultimate with up to 5,000 contacts for just $219/month? (a savings of $65/month!) Click Here!

Contact us to schedule a consultation and discuss all your options.