business website

Repurpose; Reusing Website Content

In this series, we have discussed ways to repurpose, or reuse, the valuable content that you have already created. We have already discussed many ways to repurpose your blog posts and presentations, now we are going to wrap things up with a few ways to reuse your website content.

For many entrepreneurs, your website is one of the most important marketing tools you have. It’s often the destination for social media campaigns, a means to sell products and services, and a key destination for prospective customers. Therefore, the content on your website should be top notch, clear, consistent, and full of keywords.

Why not reuse that amazing content you spent so much time and energy creating for your website?

Here are some key ways to repurpose your website content:

  1. About Pages – Your about page(s) should have ideal content needed to complete all your social media profiles, article bios, etc…
  2. Print Material – Your Products and/or Services pages should cover and highlight what is needed for print marketing material such as brochures or post cards.
  3. Newsletters – Testimonials, media coverage, recommended services, event calendars, and product or service highlights make excellent additions to your newsletters.
  4. Social Media – Media coverage, recommended services, new products or services, upcoming events and calendars, and highlights of important thoughts or tips all make great social media posts.
  5. Presentation Material – Your products and services can make excellent content and inspiration for training and presentation material.
  6. Blog posts – FAQ pages and Testimonials provide inspiration for blog post. In addition, sales and services pages can be helpful, but you have to be careful not to sell via your blog.

As you can see, there are a number of ways you can reuse your website content; and because your content should be conveying your brand and a consistent message, it’s practical to find ways to repurpose it. Not to mention, your website is a huge wealth of information and resources which can be used by anyone who is helping to support you, such as a Consultant. 🙂

I hope you’ve enjoyed this series on repurposing content, and found it beneficial. After reading all of these posts, I hope you can also see how almost every piece of content you create can be reused and repurposed in some way to increase your productivity while broadening your reach.

Feel free to share any specific thoughts or questions you have on reusing and repurposing.

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