Overview: Where to Find Email Marketing Data How to Find Social Media Data Where to Find Website Analytics How to Find Advertising Analytics Marketing Dashboards Google Data Studio You’ve made a marketing plan, drafted the content and are now implementing it. Don’t sit back yet. There’s more work to do. To get a full glimpse into the potential effectiveness and …
Smart Content Marketing Strategy for Thought Leadership
Thought leaders, we have great news for you: Content planning and strategy doesn’t have to keep you awake at night…really! Let’s jump right into this post – if you haven’t been following this series, here’s a quick rundown of what we’ve covered so far: The Year of the Thought Leader? Change the Way You Think About Thought Leadership Showcase your …
Turn Thought Leadership into Sales With Content Marketing
Key Takeaways: How do you stand out on the Internet? The importance of a strategic sales funnel Turning clicks into sales In our increasingly digital world, there are experts in everything, everywhere. So, how can you turn your content strategy into sales? Strategically – i.e. with a plan, specifically a Sales Funnel. “B2B thought leadership, when done well, significantly influences …
Showcase your Expertise: Position Yourself as a Thought Leader Through Content Marketing
Key Takeaways: Keys to Frequency and Consistency of Content How to Showcase Your Unique Expertise Optimizing Your Content Analyzing Your Marketing You know you’re an expert in your field. Your team knows this. But how do you let other people know this? How do you position yourself as an expert – a thought leader – especially in the COVID era, …
Change the Way You Think About Thought Leadership
Key Takeaways: Expert vs. Thought Leader: Which is it? Examples of Thought Leadership vs Expertise 12 Questions to Help You Gain Clarity on Your Own Thought Leadership How the Pandemic Influenced Content Marketing “A pandemic-induced glut of low-quality thought leadership content is diluting its perceived value among B2B Decision-Makers.” –2021 B2B Thought Leadership Impact Study That’s the word from a …
The Year of the Thought Leader?
Key Takeaways: What it takes to become a thought leader Why thought leadership should matter in marketing Strategies to boost your effectiveness as a thought leader Thought Leadership. The term has become a buzzword in recent years, favored by marketers and scorned by others who associate the term with yet more annoying business jargon. Whatever you think of the term, …
Gardening, Nature’s Way to Re-center our Mental Health and Spur Creativity
For those of us that work online, and are now or have been working from home, we have to actively take measures to get our vitamin D and physical activity. A safe and mentally therapeutic way to do that is through gardening. Gardening has been a great way to: Stay close to home. Follow any social distancing measures. Improve your …
Turn Business Growing Pains Into Company Gains
“Change is happening so fast I can’t keep up!” – We’ve heard that a lot lately from our clients. Starting – or continuing to grow a business – is a challenging, on-going process. Add to that the pandemic fallout and many business owners are throwing their hands in the air and asking, “Now what?” Consider ways to transform all that …
Don’t Let This Happen to You. Backup Your Website Today
Help! My website disappeared. What happened? That was the call we received recently from a long-time client. Her website had vanished and understandably, she wanted an explanation. Don’t Cancel Your Hosting Contract Without a Website Backup The answer was simple: when her hosting company sent the usual renewal reminder, she didn’t realize that hosting was a must-have of owning a …
Speaking Events Cancelled? Here’s what you can do.
“My live speaking events are cancelled. Now what?!” This is a common question and concern we’re hearing these days. To be sure, the ongoing pandemic has changed virtually every facet of our lives. Now has never been a better time to stay agile and do some serious “outside of the box” thinking because one thing is almost certain: more change …
