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Coaches & Consultants: Want to Add Speaking to Your Resume?

In Speaking by KathrineFLeave a Comment

Key Takeaways: – Speaking opportunities – Getting started as a speaker – Compensation for speaking – Free Speaker One Sheet Template! You may think in the aftermath of a world that endured shutdowns and quarantines it’s impossible to get started with professional speaking. But that’s not true. In fact, it might be easier to get started as a new speaker …

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Thought Leaders: Need Help Bringing Your Ideas to Life?

In Content Marketing, Project Management by KathrineFLeave a Comment

Key Takeaways: Authenticity in Marketing Effective Communication How to Execute Your Ideas You’ve become recognized as an expert in your field. It’s your why in life, your passion. And you’re also aware that cultivating your thought leadership is a process that is on-going: Your message must have consistency, offer value, and above all, be authentic. This is the key that …

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Easy Automation Tips to Increase Business Freedom & Productivity

In Automation by KathrineFLeave a Comment

Key takeaways: Leverage technology to enjoy business freedom What to automate? All the possibilities Know the pitfalls of automation Get started with these practical tips How can you effortlessly increase your productivity and effectiveness as a business owner, so you can focus on what you do best? Easy: Automation and Systems! Simply put, Automation = the key to business freedom …

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Multichannel Marketing: A Primer on Everything You Need to Know

In Content Marketing, Project Management by KathrineFLeave a Comment

Key takeaways: What makes marketing ‘multichannel’? An example of an multichannel book launch Key points to a successful multichannel or cross-channel marketing campaign What is Omnichannel or Multichannel Marketing? Omnipresence means being in all places at once. Multi means multiple. It’s no secret that repetition yields greater results. However, we also know that the definition of insanity is repeating the …

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Marketing Analytics: Why Marketing Data Matters to Every Coach & Consultant

In Analytics by KathrineFLeave a Comment

You’re a business coach who wants to attract ideal clients and create an offer for your website that will convert visitors into new leads. But what would most resonate with your target audience? You’ve been a management consultant in your industry for years. You’d like to build out your thought leadership and content marketing strategy, but you want to maximize …

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Marketing Data & Analytics Collection: What to Measure

In Analytics by KathrineFLeave a Comment

Overview: Knowledge is power Marketing Analytics KPIs What to Measure on Social Media Which Website Analytics to Watch What to Measure with Email Marketing Which Advertising Analytics to Track Proactive Data Collection For any marketing campaign to be successful, you must know what success is. That brings us to a fundamental concept in any business: “know your numbers.” Know Your …

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The Ins & Outs of Digital Marketing Analytics: How to Find & Analyze Data

In Analytics by KathrineFLeave a Comment

Overview: Where to Find Email Marketing Data How to Find Social Media Data Where to Find Website Analytics How to Find Advertising Analytics Marketing Dashboards Google Data Studio You’ve made a marketing plan, drafted the content and are now implementing it. Don’t sit back yet. There’s more work to do. To get a full glimpse into the potential effectiveness and …

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Smart Content Marketing Strategy for Thought Leadership

In Content Marketing by KathrineFLeave a Comment

Thought leaders, we have great news for you: Content planning and strategy doesn’t have to keep you awake at night…really! Let’s jump right into this post – if you haven’t been following this series, here’s a quick rundown of what we’ve covered so far: The Year of the Thought Leader? Change the Way You Think About Thought Leadership Showcase your …