“Change is happening so fast I can’t keep up!” – We’ve heard that a lot lately from our clients.
Starting – or continuing to grow a business – is a challenging, on-going process.
Add to that the pandemic fallout and many business owners are throwing their hands in the air and asking, “Now what?”
Consider ways to transform all that overwhelm & frustration into a growth mindset of “If not now, then when?”
Don’t Starve the Growing Pains in Your Business. Feed Them.
“Strength and growth come only through continuous effort and struggle.”
– Napoleon Hill
Every business faces the awkward challenges of growing pains. You know you must deal with them, but you simply tell yourself you don’t have the bandwidth to deal with it. Or you fail to prepare because you tell yourself that your business will be different.
Well, if (when) you find yourself in the middle of uncomfortable growth, or a stage of unknown change, there are steps you can take.
- Don’t overwhelm yourself. Start with one task. The easiest or ‘lowest hanging fruit’ is often ideal.
- Leverage the power of technology to support repetitive tasks, improve reporting and outcomes, and increase scalability.
- Build a team to support effective delegation and allow you (and others) to focus on your greatest strengths.
Here are 5 of our favorite articles you may find helpful:
- Is Time Affluence Possible? 4 Steps To Work Smarter, Not Harder.
- Practical Productivity: Work Smarter
- Project Management Tools
- 10 Project Management Best Practices
- The Gateway to Collecting More Money
Don’t Forget Smart Business Basics
Transparency – As your business grows, keep your employees informed. If things change, they’ll have a better grasp of what’s taking place.
Delegation – And of course, don’t take on everything yourself. Learn to delegate. If you cringe at the thought of delegation, here’s why you really should give it a try. And if you need help in areas you’re not too familiar with, hire a firm that can guide you through. A growing business demands a lot of attention, so don’t overwhelm yourself by tackling everything yourself. Not sure what to delegate? Check out this article that will help you gain a clearer vision of what tasks you could delegate or outsource.
Always Be Selling – With online king over brick and mortar, it’s important that your site pops up on many Google searches. Make sure the information showing on Google is accurate and an authentic reflection of your business.
And Google has free tools as well to help your business growing pains. Google My Business can help you promote your visibility. And when customers click on your site, make sure your contact information is current and easily accessible.
Remember that with all the changes in our lifestyles brought on by the pandemic, customers’ needs have fluctuated as well. Always consider how you can make your clients’ lives less stressful during these times.
If you don’t have anything nice to say… – Keep your social media content positive. Sharing stories, whether it’s how you’ve helped customers and clients during these difficult times, or how others have pitched in, is what people yearn to hear.
Storytelling is a powerful marketing tool. People want to know the human side of a business. They want to know they’re not the only ones suffering during these ever-changing times. And above all, stay connected with your clients and customers.
Business Growing Pains: A Call to Action
Growing pains are a call to attention for your business. And like growing pains in life, they come and go. They’re a sign that your business is trying to get your attention.
“Growth hurts because change isn’t easy, that’s why they call it growing pains.”
– Tony Gaskins
So do just that. By taking one step at a time, being thoughtful and deliberate in your actions, you can feed those growing pains with the right food, infused with the power of technology, honing in on your brand message and honoring and respecting your valued clients and customers.
Think of it this way: Feeding your business’ growing pains with just the right food now will mean a healthier business in the future.
If the thought of leveraging ever-changing technology makes you feel overwhelmed, or if you just need to chat about some marketing ideas, reach out to the Marketecs team! We’re here to help.