Key Takeaways:

• Easy ideas to get selling
• The best platforms for monetizing your coaching services
• How to get paid, fast
• Establishing your goals

You’re a business consultant. Professional coach. Author. Speaker. Thought leader. Maybe you wear all those hats…and more.

You know you have the expertise in your field. And you wouldn’t be doing it if you didn’t love it, right?

Yet so many of the coaches we work with absolutely dread the sales game.

What you’re selling is your expertise – just think of how many people can benefit from your coaching services, your unique insights, the story only you can tell.

If only it were easier to actually convert your expertise into steams of revenue to help and inspire others – all while generating consistent income for yourself, too.

What do you have to sell? Let’s see…

• Online courses & training webinars
• E-book downloads
• Online consultation services
• One-on-one coaching services
• Group coaching programs
• Subscription & membership programs

Maybe you have some of these developed; maybe you’re still in the planning phases. No matter where you’re at, the process can feel daunting…

Before you know it, that online course or e-book you went through the trouble to create starts collecting dust on your digital shelf.

Don’t let that happen.

It’s not nearly as challenging as you might think to successfully monetize your coaching services online. Before you can start selling, you need to have a foundation in place – think of it as setting up the nuts & bolts.

Let’s explore the online software platforms coaches like you use to automate and grow their business, reach a wider audience, and make more money…

Thinkific: A Favorite for Coaches Who Sell Online Courses

What it is: A single, scalable platform that lets you develop and sell your online courses, build and engage with dynamic communities, and monetize coaching membership programs.

What you can do:

• Build online courses with live lessons & events
• Develop a collaborative learning experience
• Create membership programs to generate reoccurring revenue
• Leverage bundles, coupons & cross-selling

Why it’s popular: Flexible and user-friendly, Thinkific lets you “sell your expertise online in the way that works best for your business.” You determine your pricing – and keep the revenue you earn, with no sneaky hidden fees.

Learn more: https://www.thinkific.com/

Keap (aka Infusionsoft), a Top Choice Among Entrepreneurs

What it is: “Absolutely everything an entrepreneur needs to win,” boldly proclaims industry giant Keap, considered a pioneer of CRM and marketing automation for small businesses.

What you can do: Just about everything when it comes to sales and marketing automation:

• Customer relationship management (CRM)
• Email & text marketing campaigns
• Sales pipelines
• Ecommerce & online payments
• Lead management
• Appointment setting
• Reports & analytics

Why it’s popular: Entrepreneurs love that Keap is easy to use – it’s considered an all-in-one solution…on steroids. Keap is often the top pick in reviews that mention CRM platforms for small business. They offer integration with over 2,500 other software programs for efficient streamlining of business processes.

Learn more: https://keap.com/

Mailchimp, a Tried-and-True Option for Coaches

What it is: Mailchimp helps small business owners convert emails into revenue streams. This top email marketing and automation brand is a favorite among entrepreneurs to win over new customers – and keep them coming back.

What you can do: From building your audience to growing and nurturing it, Mailchimp has a ton of robust features to help you succeed:

• Audience management
• Marketing automation
• Creative marketing tools
• Appointment scheduling
• Insights & analytics
• Websites & online stores

Why it’s popular: As one of the top marketing solutions for small business, Mailchimp is affordable and flexible, not to mention it’s practically a household name (at least in the entrepreneurial world).

It combines a robust breadth of impressive features with a user-friendly interface to appeal to all stages of business growth.

Learn more: https://mailchimp.com/

Ways Coaches Can Easily Get Paid Online

Paypal

What it is: Most everyone has heard of industry titan Paypal, the “faster, easier way to pay online.” It’s one of the world’s largest payment networks, offering protection for both buyers and sellers.

What you can do: In the US and across more than 200 global markets, PayPal makes it easy to accept payments for goods and services. You can also:

• Create and send invoices
• Configure recurring payments/subscriptions
• Integrate specific PayPal features with shopping carts
• Accept payments online and in-person

Why it’s popular: Paypal boasts longevity in the industry as a safe, secure way to pay. It provides competitive rates, lets you easily accept mobile payments (a must in today’s digital world), and offers multiple ways for your customers and clients to pay easily.

Learn more: https://www.paypal.com

Stripe

What it is: Like Paypal, Stripe is a payment processor that lets you accept payments online and in-person. Founded in 2010, this startup success story has risen to become a major industry player – even acquiring TaxJar, a well-known provider of cloud-based tax services, in 2021.

What you can do: Today, millions of companies use Stripe to accept payments – from the smallest solo startups to some of the largest companies in the world. Stripe can also help you:

• Integrate with major ecommerce platforms to sell easily
• Create & send invoices
• Simplify the checkout process
• Manage business spending
• Conquer fraud

Why it’s popular: Stripe is an affordable payment processing solution for small business owners like coaches and consultants. Plus, they offer merchants an array of tools and insights in a very informative user interface. It’s easy to set up, and there are no hidden fees and costs.

Learn more: https://stripe.com/

Authorize.net

What it is: For online, point of sale, mobile and even phone payments, Authorize.net, a Visa solution, has got you covered with the tools and support to help you succeed, no matter what stage of business growth you’re at.

What you can do: Like the other payment processors on our list, Authorize.net lets you accept most popular forms of payments from clients and customers. Their offerings are similar, too:

• Customer management
• Simple checkout features like Buy Now buttons
• Digital invoicing
• Fraud protection
• Award-winning support & resources

Why it’s popular: Known for their 24/7 customer support, the ever-popular Authorize.net is one of the oldest payment processors in the industry. Owned by Visa, the company offers transparent pricing and integration with many popular ecommerce platforms.

Learn more: https://www.authorize.net/

Take the Guesswork Out of Monetizing Your Coaching Services

That’s a lot of options, right? If it all seems overwhelming, you’re not alone. Most of the business consultants and professional coaches we work with want to focus on what they do best – not on the technical nuts and bolts of getting everything setup and running smoothly.

Let the pros at Marketecs take the guesswork (and hassle!) out of the process. Schedule a time to chat, and we’ll discuss where you’re at – and where you want to be – so we can find the solution that works best for your small business.