Content Machine: 13 Content Creation Ideas

As we established in our last post, reusing your material, especially features that proved successful, is not only savvy, it’s vital! We covered the many ways to recycle your blogs but what about all that other good stuff you created? No problem! We have several ideas to share that are sure to get you dusting off and repurposing those classics in no time.

style in business and marketing “Self-plagiarism is style.”
– Alfred Hitchcock


No one underestimates the power of visualization. And, there is no denying it that people love graphs and charts.

creativity and art in business marketing “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
– Scott Adams

In addition to PowerPoint presentations being appealing, they allow for massive information delivery in just a short glance. Repurpose those viewable aids for maximum new impact.

  1. Share itSlideShare is a site which allows you to upload PowerPoint presentations. Any valuable PowerPoint you created can be shared via SlideShare as another means to bring attention to your brand and drive traffic to your site.
  2. Turn it into a Video – Record yourself demonstrating your presentation and upload it to YouTube, Vimeo and/or Vine.
  3. Product Handouts – PowerPoint allows for easy conversion into notes and handouts. Think mini booklet or ‘e-workbook’.
  4. Infographic – By far the best repurpose for your old presentation. Jesse Mawhinney makes it clear: “Infographics are “liked” and shared on social media 3X more than other any other type of content.”

Website Content

web content | website copy Your website is already well-branded (we hope). Turn all of that wonderful content into tangible items. As John Flynn mentions In the ever-growing digital landscape of marketing and advertising, printed material has become a bit of an afterthought in the minds of many businesses both small and large. Contrary to this trend, branded marketing materials remain as relevant as ever in helping promote your company and generate leads.”

  1. About Page – This page should be kept up-to-date. You can reuse it for all of your social media profiles and whenever you need a bio.
  2. Products and Services Page – Compelling inspiration for training and presentation material. Additionally, you can use them for printed marketing, like brochures, flyers, and postcards.
  3. Online Training – Use your own processes to create an interactive program that can be used as a giveaway or sold on your website.
  4. Misc Pages – Testimonials page, media page, resources, and events, make excellent additions to your newsletters.
  5. Blog – your blog is your best resource for answering FAQs and driving traffic from search terms related to your target. Plus, these are ideal for newsletter features.

Online Course

membership program layout | building an online course or meembership program Morgan Timm says, “Believe it or not – everyone has an online course in them. We all have our own unique hobbies, passions, and skills that can translate into an online course… Once you create your online course, you can repurpose, reformat and resell your course for as long as you’d like. You can make an online course today and still be profiting from it years down the line.”

“Have no fear of perfection, you’ll never reach it”
– Salvador Dali

In addition to using a previous course to jump-start a new one, here are some other quick and easy ideas to convert it into a 5-star sequel.

  1. eBook – Take each lesson and make it a chapter in an eBook.
  2. Podcasts and Videos – Post them as individual teaching opportunities, or as a series.
  3. Quizzes – Who doesn’t love to take a quiz? Reuse workbooks by changing the content into identifying questions that could make a great opt-in incentive or lead magnet.
  4. Checklists – As someone who lives by ‘lists’ of all varieties, a good checklist or a group of them is always a downloadable moment.

Need Help?

contact marketing and technology for business Are you a new entrepreneur and don’t know where to even begin? You’ve come to the right place. We love a blank canvas! We are experts when it comes to supporting business owners, and we can build a fabulous, customized portfolio that can showcase your brand for years to come. Contact us for a no-obligation consultation and find out the many ways we can get you where you need to be!

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