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Facebook Advertisement – vs – Facebook Promotion (Boost)

In Social Media by KathrineF2 Comments

We recently shared some examples of Facebook promotion results. Now, we would like to explain the difference between a promotion and an advertisement. Both of these forms of advertising allow you to promote your content and/or your page, giving you increased visibility; however, they are set-up differently and offer very different options. Promotion A promotion, or boosted post, on Facebook …

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Optimizing Facebook Posts; Making the Most of Every Post

In Social Media by KathrineF1 Comment

Facebook uses an algorithm, called Edgerank, to determine what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement on Facebook, you want to do everything you can to ensure your business posts are optimized to show up as often as possible. The major factors that drive engagement include interaction …

Twitter Basics

In Social Media by KathrineFLeave a Comment

What is Twitter?  Twitter is an online social media site. It’s a place to share information. It’s a way to find information. Twitter is a place to ‘meet’ and connect with people of similar interests and potential clients. It’s a way to ‘listen’ and ask what people think. And best of all, it’s FREE!    A Tweet is a message …