We have been using social media to help promote Maine events, educate about the usefulness of marketing, share information, and meet people for over a year now and have found it to be quite successful! However, there are key elements to utilizing Social Media in the state of Maine… follow-up, consistency, quality, and meeting in person!
- Follow-up – Make sure you respond to inquiries, comments, and new connections in a timely manner. Don’t leave people hanging. (Smart phones are a huge help with this)
- Consistency – Don’t give up. It’s about building awareness, and relationships that doesn’t happen in a month or two. (The definition of consistency can vary from site to site)
- Quality – Think of the golden rule “Do unto others as you would have them do unto you”… don’t post items that you wouldn’t read yourself, and consider reposting news and information that would help others.
- Off-Line Networking – Mainers (in general) still want to meet you! They still want to sit and have a cup of coffee, and get to know you as a person, before they will do business with you, or suggest that anyone else does.
The most value that we have gotten from Social Media is the opportunity to meet and connect with more people, more quickly. Social media is a great platform for sharing news and information. But, when our followers and connections recognize us at local networking events, it’s an invaluable advantage. With that being said, it’s helpful to use an avatar (picture) that actually looks like you!
If you would like to find out about local networking events, visit our Maine Networking Calendar!
If you would like more suggestions or help setting up your social media profiles, contact us!
If you have your own comments or suggestions for others, please post!