Thought Leaders: Need Help Bringing Your Ideas to Life?

Key Takeaways:

Authenticity in Marketing
Effective Communication
How to Execute Your Ideas

You’ve become recognized as an expert in your field.
It’s your why in life, your passion.

And you’re also aware that cultivating your thought leadership is a process that is on-going:
Your message must have consistency, offer value, and above all, be authentic.

This is the key that unlocks the door to your success.

Here at Marketecs, we have that key to energize your thoughts and make your ideas come alive. Our diverse team effortlessly blends marketing and technology to help consultants, coaches, and speakers bring their thoughts together – and their ideas to life.

We like to say that while our clients are often the thought leaders, we’re their thought organizers. Thought Leaders: You are Your Brand

Jessica Wong in Forbes sums up the goal of a strong thought leader:
“True thought leaders do not just communicate with their audiences. They deliver value to their readers or followers every time they connect.”

At their core, the most impactful thought leaders are authentic. Whatever they do or say, they’re passionate about it. So when they speak or write, their message offers not only a genuine enthusiasm, but a clear value and relevancy to their audience.

Think of it as a symbiotic relationship. Your ideal audience is eager to learn and is directly seeking your expert knowledge – which you provide, fueled from that passion in your belly and your unique expertise.

Every single client here at Marketecs can be assured of committed support from an expert staff made up of what we call marketing “technicians” and “architects”. Through successful teamwork rooted in strong communication, we help streamline, organize, and execute your most important thoughts to bring them to life.

We Help You Develop and Grow Your Unique Brand

You remain the thought leader. We’re the thought organizers.

Your ‘WHY’ + the Marketecs Team = Message (Mission!) Accomplished

Have you ever thought about some of the best attributes that your own clients exhibit? One “best client” characteristic is being coachable – open to new ideas and suggestions. Having an open mind sets the stage for growth and success.

Do you find that sometimes, because you’re so consumed with your “why,” it’s difficult to convey your thoughts, speak the words or write that blog that resonates your passion in a way that makes sense to your readers?

You’re so eager to get your message out that you may be, ironically, at a loss for words or lacking clear direction. Maybe your thoughts feel scattered or you’re not sure how to provide the most value to your audience – especially in a world where suddenly everyone is a “thought leader” and there’s a glut of information out there that isn’t all that valuable.

That’s where we come in.

We Take the Guesswork Out of Marketing and Technology

Here’s a simple comparison: Compare it to baking. You want to create an outstanding cake for someone special. You’re so enthusiastic in your passion to bake a masterpiece that you overlook coating the pans. Your cake is done, but it remains stuck in the pan. Try as you might to get the cake out, it’s simply stuck.

That’s the way it can be with thought leadership:
You’ve got the message. It’s burning inside of you. People look to you for your expert advice, for unique perspectives, but you can’t seem to find your way in getting your authentic message out.

Don’t get stuck in the words. Don’t get mired in the technology.

Here at Marketecs, that’s our job.

Cultivating Thought Leadership Through Content Marketing

Working with hundreds of clients over the years, we’ve found that just a few simple suggestions go a long way in honing the effective delivery of your message. First, when you think about your content marketing strategy, ask:

Are you delivering value and relevance?
How consistently do you present your brand?
Do you nurture your audience with fresh, frequent content?

Try these 7 helpful tips to help you get your message out effectively:

Use bullet points to emphasize key text that helps clarify your message.
Support your statements with powerful stats.
Promote your message by publishing on a variety of platforms. Mix written content with podcasts and/or videos to reach a wider audience.
Write down your thoughts and ask friends/colleagues/someone you trust to give their honest input.
Remember to listen to what others have to say. Oftentimes experts are so passionate about their topic that they shut out or overlook other helpful opinions or suggestions.
Be an observer. Now more than ever, fluctuations not only in business but in society, in values and in overall culture can have a strong impact. As our world changes, ensure your message is timely and helpful…not tone deaf.
Above all, remain authentic to who you are, and what you represent.

Smart Marketing Tip: It isn’t enough that people read or listen to your words – you want them to come away with something that helps them.

Digital Marketing Help is Right Here

You’re the expert, the thought leader.

Now let us help you organize your thoughts into powerful marketing collateral – from complete online courses to standout speaker kits, engaging social media posts and professional blogs – we’ve got you covered!

Together, based on a relationship of sound communication and remaining receptive to innovative suggestions and advice, we can turn your ideas into an effective content marketing strategy that helps you stand out from the crowd.

That leaves you to focus on being the best thought leader you can be…