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The Year of the Thought Leader?

In Content Marketing by KathrineFLeave a Comment

Key Takeaways: What it takes to become a thought leader Why thought leadership should matter in marketing Strategies to boost your effectiveness as a thought leader Thought Leadership. The term has become a buzzword in recent years, favored by marketers and scorned by others who associate the term with yet more annoying business jargon. Whatever you think of the term, …

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3 Steps to Ace Content Marketing Strategy

In Content Marketing by KathrineFLeave a Comment

As an online entrepreneur, you’d probably like to: Increase client/customer retention Sell more products & services Easily develop new leads Boost brand awareness Leverage testimonials & stories Right? I can see you nodding through the screen 🙂 An effective content marketing strategy is one way you can make this happen. If it seems daunting, don’t be put off – we’ll …

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Content Machine: 13 Content Creation Ideas

In Content Marketing, Websites by KathrineFLeave a Comment

As we established in our last post, reusing your material, especially features that proved successful, is not only savvy, it’s vital! We covered the many ways to recycle your blogs but what about all that other good stuff you created? No problem! We have several ideas to share that are sure to get you dusting off and repurposing those classics …

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Content Machine: Revive It & Reuse It

In Content Marketing by KathrineFLeave a Comment

Wondering what to do with all that great old content? Maybe it’s time to Revive It & Reuse It! It can be hard to always be creative. For some, it is a gift. For others, a burden. For all, it requires time and concentration – both very high commodities for any business owner. But what about all the wonderful material …

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Is The Honeymoon Over?

In Business Management, Content Marketing by KathrineFLeave a Comment

Here is a question that often goes unasked: How is your business relationship going? You are probably thinking – my business relationship? Yep. Probably the connection that you reflect on the least; definitely the one that you engage in the most. So how do you even begin to evaluate it? Are you feeling burnt out? Do you still proclaim that …

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Sharknado: Self-Publishing in Just 2 Weeks

In Content Marketing by KathrineF4 Comments

We like challenges! Nothing ventured, nothing gained, right? But our last publishing project almost failed. We pulled it off, but there were some moments of pure panic. If you want to test your stress tolerance, try self-publishing a book in print and e-book format in a two week time frame. All in-house. Cover design, interior book design, conversions to all …

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The Power of Bloggers; How Businesses Can Utilize Bloggers

In Content Marketing by KathrineFLeave a Comment

The power of writing and blogging cannot be ignored! In a recent post, we shared the importance of blogging in marketing. And why, as a business owner, you should be seeking opportunities to parhttp://www.strategicofficesupport.com/power-bloggers-businesses-need-bloggers/tner with bloggers. Now, we want to help you create those partnerships. HOW Do You Access the Power of Bloggers? Just ask, it’s that simple. Find bloggers …

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The Power of Blogging; Why Businesses Need Bloggers

In Content Marketing by KathrineFLeave a Comment

The power of blogging cannot be ignored! If you’re a business and you’re not thinking of ways to utilize blogging, then you’re missing out on huge opportunities. Blogs have become a major source of information on the internet and many people are devoted to following the writings and muses of their favorite bloggers. We all saw the major effect a …

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Curation vs. Aggregation vs. Syndication; Syndicating Your Content

In Content Marketing by KathrineFLeave a Comment

In this curation, aggregation, and syndication series, we will be analyzing the difference between the three, while giving you benefits and tools to help you determine what’s best for your needs. We’ve all heard that ‘content is king’, and that the best form of SEO is creating and publishing great content. Well, sometimes the great content pursuit can feel overwhelming …