Dr. Kathy Obear wrote a great book about navigating difficult situations. She had been using the e-version of this book as an opt-in incentive and free gift for her clients and students.
However, she wanted to start advertising this offer and that lead her to a need for a more visually appealing landing page that would attract and convert ‘cold’ traffic from ads.
Our goal was to retain all of her existing branding and imagery while creating something that would grab the attention of new visitors to her website. Providing them with an instant gratification offer as well as more information and a deeper understanding of who Dr. Obear is and what her book is about.
In creating this landing page, we worked with Kathy on everything from the layout to the copy, graphics, technical set-up, and follow-up process of what happens when an opt-in occurs.