Streamline Your Webinars using HighLevel: From Live to Evergreen
What You’ll Learn:
- Live vs Evergreen webinar styles
- Webinar Automation VIDEO Tutorial
- Why automation is useful for webinars
- What you can automate in the webinar process
- How to automate both live and evergreen webinars using Marketecs Engine
Overview:
Webinars have long been a cornerstone of digital marketing and client education. Whether you’re nurturing leads, onboarding new clients, or showcasing your expertise, webinars help build relationships at scale. But for many small businesses and service providers, the logistics of managing live and evergreen webinars can be time-consuming and inconsistent.
That’s where automation comes in. With the powerful features of Marketecs Engine, which is built on GoHighLevel, you can create fully automated webinar systems that run seamlessly in the background, without sacrificing personalization or results.
There are two primary types of webinars you can automate:
- Live Webinars
You host the event live, but the registration, reminders, follow-ups, and replays are handled automatically. Live webinars create a sense of urgency and demand determined by the time constraint. - Evergreen Webinars
You pre-record the content and make it available on-demand, simulating a live experience at regular intervals. Evergreen webinars provide a continuous source of leads without continuously taking up valuable time.
Webinars and webinar automations are such a integral part of online marketing, that we recently created a how to video focused on creating webinar automations.
Video Time Stamps:
00:00 Introduction to Webinar Funnels
01:06 Getting Started with High Level
01:25 Building the Webinar Funnel
02:28 Creating and Customizing Pages
06:27 Setting Up Automation Workflows
07:55 Advanced Video Tracking
10:30 Conclusion and Next Steps
Links
Learn more about Marketecs Engine for deploying your lead generation and marketing automation.
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Visit our YouTube Channel for more tips and tutorials.
Why Automate Webinars?
Manual webinar delivery has its limitations. Sending reminder emails, managing registrations, and following up with attendees all require consistent effort. If you miss a step, you risk losing engagement or leaving potential sales on the table.
Automated webinar funnels solve these issues by:
- Saving time through pre-built registration and reminder workflows and campaigns
- Improving show-up rates with consistent multi-channel reminders
- Creating a better attendee experience with personalized messaging and preparation
- Converting leads more effectively through consistent, automated follow-ups
Marketecs Engine gives you all the tools you need to build, run, and scale your webinars with ease.
What You Can Automate with Marketecs Engine
Whether you’re hosting live webinars or running evergreen replays, you can automate nearly every part of the process:
- Event Registration Page & Form
Create a landing page that captures registrant details and routes them into your CRM (HighLevel or Marketecs Engine). The form can trigger an automation sequence that handles confirmation, reminders, tagging, lead scoring, and more! - Multi-Channel Event Reminder Sequences
Send confirmation emails, texts, and even direct messages immediately after someone registers or takes action. Then schedule a sequence of reminders leading up to the event, such as 24 hours, 1 hour, and 10 minutes before the event start time. - Custom Tags & Pipelines
Use GoHighLevel’s CRM tagging and pipeline stages to track engagement. You can automatically (or manually) tag contacts and leads as “Registered,” “Attended,” “No Show,” or “Engaged” and trigger different actions based on behavior. - Post-Webinar Follow-Up
After the webinar, attendees can be directed to a replay page or special offer. Based on whether they attended or not, Marketecs Engine can deliver different follow-up emails, SMS messages, or even assign tasks for manual outreach. - Evergreen Webinars
Want your webinars running 24/7? Evergreen webinar pages can include a recorded version of your live event. You can use the same automation sequence, replacing live dates with automated scheduling. Plus, you can take action based on the percentage of the video they watched!
How to Set Up Automated Webinars (Step-by-Step)
Step 1: Create an Opt-In Form
Using Marketecs Engine, create a form that will collect all the registration info you need for your event. At minimum, this is often name and email address. However, this is also an opportunity to ask for additional details to better segment your list.
Step 2: Build Event Registration & Replay Pages
Use the funnel builder to create your opt-in page and post-webinar replay page. Add your video, call-to-action buttons, and countdown timers for urgency.
Step 3: Create a Workflow Automation
Using Marketecs Engine, build a workflow that includes all the touchpoints from registration to follow-up. Use conditional logic to route users based on their behavior, like whether they attended or clicked a link.
Step 4: Tag & Segment Your Audience
Apply custom tags within the workflow so you can segment your list based on interest, attendance, or engagement. This helps you send targeted follow-ups that convert better.
Step 5: Automate Webinar Follow-Ups
Set up a mix of email and SMS messages that guide your audience to the next step, whether it’s booking a call, purchasing a product, or watching the replay.
Step 6: Track Webinar Performance
Use GoHighLevel’s analytics to see open rates, click rates, show-up rates, and conversion data. Adjust your workflow based on what’s working to improve results over time. And consider lead scoring or video view percentage automations to easily see who’s most engaged.
Real Marketing Automation Results
To understand the impact of webinars on lead generation and customer conversion, consider these key industry benchmarks:
Lead Generation & ROI
- 73% of B2B marketers say webinars are their most effective method for generating high-quality leads. [Hubilo]
- The average cost per webinar lead is $72, compared to $800+ for trade shows. [Hubilo]
- Webinar-generated leads convert at 2-5%, often outperforming other channels. [Hubilo]
Attendance & Engagement
- The average webinar attendance rate is 40-50%. [Entrepreneurs HQ]
- 56% of viewers attend live; 44% watch on-demand replays. [RingCentral]
- Q&A and polls are engagement drivers – 92% of attendees expect a live Q&A. [GetContrast]
Best Timing & Format
- Most effective length: 30-45 minutes; retention drops after 60 minutes. [DemandSage]
- Best days: Wednesdays and Thursdays, especially mid-morning (11AM–2PM local time). [GetContrast]
The ability to run both live and evergreen webinars from one system means you can reach more people, more consistently, with less effort. Plus, you can track your results an manage engagement and interest in all of your efforts, not just a single event.
Getting Started with Marketing Automation
If you’re already using Marketecs Engine, you can access the pre-built webinar automation template directly inside your dashboard. Just plug in your content, edit your messages, and publish your workflow.
Not a user yet? Schedule a demo to see how we can help you streamline your webinar and marketing systems.
Final Thoughts
Webinars are one of the most effective tools for educating your audience and closing sales, but only if you can deliver them consistently and professionally.
With Marketecs Engine and GoHighLevel under the hood, you get the flexibility to run live events, the scalability of evergreen content, and the power of full automation, all without tech headaches.
It’s time to stop doing webinars the hard way. Let automation handle the logistics so you can focus on delivering value.
Want to see it in action? Watch our full walkthrough video or get in touch with our team to explore what’s possible.
