What You’ll Learn: Core web pages to to focus on, and how How to know your audience Techniques for writing web copy that grabs attention Tips for effective calls-to-action (CTAs) Tips for optimal page structures A checklist for creating website content that converts Don’t miss the other blogs in our Content That Converts series: Crafting Content That Converts for Social …
Crafting Social Media Content That Converts
In this article, you’ll learn: Why conversions on social media matter more than vanity metrics How to know your audience and tailor social media content to their preferences The anatomy of high-converting social media content Ways to focus on benefits rather than features to engage followers Tools and best practices for content planning Tips for testing, tracking, and optimizing performance …
Crafting Email Content That Converts
Let’s talk about email content that converts. Mastering email conversion should be a huge part of any marketing strategy, and a key component to success. What You’ll Gain from This Guide: Strategies for deeply understanding your email audience and crafting tailored content. Actionable tips for writing subject lines and email copy that boost engagement. Techniques for creating clear, persuasive calls …
GoHighLevel: Marketing Automation & Operations Solution
On some level, automation, customization, and analytics are critical to marketing (and operations) success for every business. Businesses need effective tools to streamline their operations, manage customer relationships, and execute powerful marketing campaigns. Well, we have a (cost effective) all-in-one solution… GoHighLevel (also known as GHL or just High Level) has quickly emerged as a leading all-in-one platform designed to …
2025 Marketing Trends: What Consultants and Coaches Must Know
Marketing trends we’ll cover in this article: AI is a top marketing tool of 2025 Interactive content reigns The rise of niche communities Short-form video and livestreaming Automation is key The evolution of SEO The balance between privacy & personalization As we head into 2025, it seems we’re all aware that marketing continues to evolve, bringing both new opportunities …
A Practical Guide to Creating a Content Calendar that Drives Results
Keep reading for insights into building a powerful marketing content calendar: Identify your content marketing goals Know thy audience deeply Plan content types & themes Set a reasonable schedule Stay organized with the right tools Measure & analyze! Streamline your marketing efforts Yes, content is still king! Yet even the most valuable content can fall flat without a solid plan. …
How to Create Effective Seasonal Content Strategy for the Holidays
As the holiday season approaches, it’s a prime opportunity to capture your audience’s attention with content that’s timely and relevant. For business consultants and coaches, the holidays are more than festive—they’re a perfect chance to build connections, spread some cheer, and position your brand for success as we wrap up the year. The key is in planning a seasonal content …
A Guide to Building a Personal Brand for Coaches
Key highlights: UVP, the core of your personal brand How to identify your ideal client Why consistency is key Build a strong online presence Ways to establish yourself as an authority Share your successes to boost cred Be authentic! As a coach, establishing a strong personal brand is key to standing out in a competitive industry. You might think that …
Content Marketing Essentials for Consultants: Build Trust, Boost Business
Read this article on content marketing to discover: How to establish yourself as a trusted expert in your field Proven strategies for creating content that resonates with your audience An easy-to-follow example of a content calendar Actionable tips to attract high-quality leads and boost your online presence In today’s fast-paced, competitive digital world, content marketing has become an essential …
Streamlining Client Acquisition with Sales Funnels
What’s in this article: Sales funnels, explained Why you need a sales funnel Start with the end in mind… 3 simple steps to building your funnel How to optimize any sales funnel Marketecs AI Funnel Designer As an established consultant, you’ve likely built a wealth of experience and developed a strong reputation in your field. However, scaling your business …
