In this article, we cover:
- What brand boards are and why they matter
- Step-by-step setup in Marketecs Engine
- Uploading logos, setting colors, and choosing fonts
- Creating a brand voice profile
- Using brand assets in marketing automation campaigns
- Tips for maximizing brand consistency across platforms
Brand consistency builds trust. But managing your visual and verbal identity across marketing campaigns and client touchpoints can quickly become chaotic. Marketecs Engine, built on the GoHighLevel platform, solves this with a built-in Brand Boards feature that keeps your assets centralized, accessible, and applied across emails, funnels, and websites.
Here’s Kathrine Farris, owner of Marketecs, explaining how to use Brand Boards to streamline your branding and deliver a cohesive message every time.
Video Time Stamps
00:00 Introduction to Brand Boards
00:08 Navigating to Brand Boards
00:21 Creating a New Design Kit
01:07 Uploading Logos
02:17 Setting Up Colors
03:45 Choosing Text Styles
04:43 Adding Brand Voice
05:50 Utilizing Brand Boards in Emails
06:46 Conclusion and Next Steps
Links
Learn more about Marketecs Engine and its capabilities.
Need Help? Book a free consult.
Check out our YouTube Channel for more tips and tutorials.
What Are Brand Boards and Why Should You Use Them?
Brand boards are centralized collections of your brand’s key design and identity elements: logos, color palettes, fonts, and voice guidelines. In Marketecs Engine, this feature is baked right into your marketing tools, giving you one-click access to your branding elements when designing emails, landing pages, and more.
Using brand boards ensures consistency in how your business looks and sounds, which directly impacts customer trust and brand recall. According to Lucidpress, consistent brand presentation across platforms can increase revenue by up to 33%. With a system like Marketecs Engine, this level of consistency becomes effortless.
Step-by-Step: Creating Your Brand Board in Marketecs Engine
Start by logging into Marketecs Engine and navigating to Marketing > Brand Boards. Then follow these steps:
1. Start from a Blank Design Kit
- Select “Add Design Kit”
- Choose “Start from blank” for a fully customized setup
2. Name Your Brand Board
- Use your business name for easy recognition
3. Upload Two Logos
- One full-size (horizontal or vertical)
- One icon or square version (useful as a favicon or for mobile)
4. Set Your Color Palette
- Replace default hex codes with your exact brand colors
- Use a color picker tool if you don’t have hex codes on hand
- Add or delete colors to match your identity
5. Choose Fonts
- Select from the available options
- If your brand font isn’t listed, you have 2 options
- find a close match using a font similarity tool
- or upload your custom fonts
6. Define Your Brand Voice
- Use the “Brand Voice” tool
- Input your website URL and a short description
- The system will generate your brand’s tone, audience, and positioning
According to branding strategist Marty Neumeier, “A brand is not what you say it is. It’s what they say it is.” A well-defined brand voice helps shape what others say by making your messaging clear, consistent, and aligned with your audience’s expectations.
Applying Your Brand Elements Across Marketing Materials
Once saved, your brand board integrates automatically with other tools in Marketecs Engine. Here’s where it shows up:
Emails: Your brand colors appear as default choices in design elements
Buttons and Images: Logos and icons are accessible directly from the brand board media library
Landing Pages and Forms: Saved colors and fonts help you keep visual continuity without needing to manually input design assets each time
This brand board capability saves hours and reduces human error, especially when building multiple campaigns or onboarding new team members.
Tips to Maximize Brand Consistency
- Update the Brand Board as Your Identity Evolves: Refresh logos, add new campaign colors, or tweak the voice section as your messaging refines.
- Use Multiple Boards for Different Brands or Segments: Marketecs Engine allows for multiple brand kits. Useful for agencies or multi-brand companies.
- Standardize Asset Sizes Before Uploading: Avoid formatting headaches later by uploading clean, properly sized files.
As content marketing expert Ann Handley advises, “Consistency isn’t just key. It’s the entire keyboard.” Brand Boards in Marketecs Engine let you build that consistency into every message you send.
Final Thoughts
Brand Boards in Marketecs Engine do more than organize your visual identity. They are just one example of how this system helps you drive consistency, efficiency, and professionalism across all your marketing efforts. Whether you’re an agency managing multiple clients or a business owner building your brand, this tool gives you a serious edge.
Ready to streamline your brand management? Set up your Brand Board today inside Marketecs Engine and experience the difference.
