Tired of spam messages flooding your CRM and inflating your contact list? You’re not alone, so we’ve built an automated solution to help you take back control.
Topics Covered:
- Video Tutorial: Automate Away 90% of Your Spam Problem
- Why spam in your CRM is more than a nuisance
- How to build a powerful spam filter automation using Marketecs Engine
- Which triggers, filters, and custom phrases are essential for success
- Real-world results from implementing this automation
Spam contacts don’t just clutter your CRM. They inflate your contact list, corrupt your analytics, trigger unnecessary automations, and waste your email send limits. If you’ve ever found yourself manually scrubbing fake leads or chasing down data anomalies, you know how costly and distracting spam can be.
At Marketecs, we’ve solved this with a smart, reliable automation built in our white-labeled GoHighLevel platform, Marketecs Engine. Over 100 spam contacts have already been eliminated with this system, and that number is growing. In this video, Marketecs founder and owner Kathrine Farris, shows exactly how to automate CRM spam filtering in GoHighLevel.
Video Time Stamps
00:00 Introduction to Spam Issues
00:12 Why Spam Filtering Matters
00:40 Setting Up Your Spam Filter
01:22 Triggering the Workflow
03:35 Filtering and Reviewing Contacts
06:08 Automated Review and Deletion
09:45 Customizing Your Spam Filter
11:14 Conclusion and Final Thoughts
Resources:
Book a strategy consult
Learn more about Marketecs Engine
Or try Go High Level via our affiliate link (it costs you nothing to give us a little love!)
Why Spam Filtering Matters
Every spam entry in your CRM is a drain on resources. They mislead your reports, fill your pipeline with junk, and skew marketing performance data. Worse, they can set off automations that waste your team’s time or inadvertently send emails to fake addresses, harming deliverability.
Automated spam filtering isn’t just a convenience. It’s a foundation for accurate marketing, streamlined operations, and meaningful contact engagement.
How Our Spam Filter Works
Our automated workflow begins the moment a message or form submission hits your CRM. We’ve mapped triggers across multiple channels:
- Website chat widgets
- Facebook Messenger
- Google Business Messaging
- Instagram DMs
- Contact forms
This multi-channel setup ensures you catch spam wherever it enters, not just from one source.
Building the Automation in Marketecs Engine
We start with triggers. Each is linked to a specific communication method, and each is clearly labeled for easy identification in the workflow.
From there, the automation branches out:
Keep Existing Contacts: Anyone with a prior appointment or existing tag bypasses the filter.
Manual Review: Contacts with valid email addresses and non-empty message fields are tagged for potential review.
Automatic Review: Contacts with no tags, appointments, or message content move on to the spam phrase check.
Automated Spam Phrase Detection
We’ve curated a dynamic list of suspicious phrases. Examples include:
- “Cash app”
- “Copyright violation”
- “1000 followers”
- “Page restrictions”
If any of these appear in the contact’s message, they’re flagged and automatically removed. We also send a final response on the same channel (e.g., Instagram or Facebook) to notify the sender. This ensures transparency and provides a last-chance contact method in case of a false positive.
Pro Tip: this automation could be further enhanced by adding in an AI powered filter that looks for spam phrases.
Customization and Control
You can tailor every step of this workflow:
- Add or remove spam phrases
- Define your own “real contact” criteria
- Decide whether to delete spam automatically or tag for manual review
- Track everything through workflow history and enrollment logs
For more cautious users, deletion can be replaced with tagging and periodic manual cleanup.
Pro Tip: this automation could be further enhanced by adding in an AI powered filter that looks for spam phrases.
The Impact
Since implementation, this spam filter has removed over hundreds of junk contacts from our CRM. It runs quietly in the background, preserving the quality of our contact list and the integrity of our campaigns.
It’s not complicated. It’s just smart marketing ops.
Take Control of Your CRM Hygiene
Ready to stop wasting time on fake leads? Want a cleaner, smarter CRM that runs efficiently without manual cleanup? Set up your own spam filter automation in Marketecs Engine and experience the difference for yourself.
