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The Power of Blogging; Why Businesses Need Bloggers

The power of blogging cannot be ignored!

If you’re a business and you’re not thinking of ways to utilize blogging, then you’re missing out on huge opportunities.

Blogs have become a major source of information on the internet and many people are devoted to following the writings and muses of their favorite bloggers.

We all saw the major effect a blogger recently had when she exposed the ingredients in the bread used by Subway. Many of us haven’t eaten there since…

A devoted fanbase hanging on a blogger’s every recommendation “can get as many hits as a feature in InStyle magazine,” says top fashion publicist Alison Brod.

Just how many people are reading blogs? According to New Media and Marketing, 57% of adults in the U.S. who are online regularly read blogs. Two thirds of that group say “a brand mention or promotion within context of the blog influences their purchasing decisions.”

Blogging – The Stats

The fact of the matter is, consumers are researching their products and services online. In fact, according to information from B2B Marketing, there are more than 10.3 billion Google searches every month. 52% of marketers site their blog as an important channel for content marketing (eMarketer) and according to information by SocialTimes B2B companies that blog generate 67% more leads than those that don’t.

This stat should make you think: Four out of five U.S. adults aged 18-34 that regularly use the internet say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions.” (New Media and Marketing)

Now consider the power of Moms…

According to CBC, Mothers control over $2 trillion of purchasing power in the U.S. and Five years ago, toy companies handed out 98 percent of their samples to TV stations, newspapers and magazines. Today 70 percent of those free samples go to bloggers.

Why is this?

Mothers are estimated to be responsible for $2.1 trillion of U.S. consumer spending, controlling about 80 percent of household expenditures, according to BSM Media. And they are reading blogs. 18.3 million moms who use the internet say they read blogs at least one time per month. 64% of moms are

87 percent of mothers use the Web regularly, according to comScore.

60 percent of the online conversations between Moms – the type of discussions also heard at playgrounds everywhere – include a mention of brands or products, according to a study done in 2008 by BabyCenter and Keller Fay Group. But more importantly, 55% of moms active in social media on a daily basis said they actually made their purchase because of a personal review and recommendation on a blog.

If you are not blogging for your business, you are missing a tremendous marketing opportunity. If you are unable to do it on your own, consider outsourcing. Many businesses struggle with writing good headlines, utilizing SEO for best performance, the best timeline for publishing, and many other details that a hired blogger or copywriter will know and handle for you.

How can you afford not to capitalize on this amazing resource?

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