Facebook uses an algorithm, called Edgerank, to determine what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement on Facebook, you want to do everything you can to ensure your business posts are optimized to show up as often as possible. The major factors that drive engagement include interaction …
Case Study: Is Advertising on Facebook Worth the Investment?
We often help clients build, manage, and maintain their social media accounts. So, we get asked about paying for Facebook advertising. Is it worth it? So, we have decided to share two examples of results that we have witnessed, in the form of short case studies.
Social Media for Business: Get Going
Get ready, get set, GO! Here are six tips on using social media for business.
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Social Media for Business: Get Set
Who? What? When? Where? How? What’s the plan for using social media in your business?
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Social Media for Business: Get Ready
Three questions (and their answers) that are designed to help business owners determine how and why to use social media as part of their marketing plan.
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5 Best Features of LinkedIn
LinkedIn allows professionals to connect and interact on a professional level. Here are 5 features that make LinkedIn a valuable asset.
Social Media for Maine Business
Does Social Media help Maine businesses? If so, How and Why?
Twitter Basics
What is Twitter? Twitter is an online social media site. It’s a place to share information. It’s a way to find information. Twitter is a place to ‘meet’ and connect with people of similar interests and potential clients. It’s a way to ‘listen’ and ask what people think. And best of all, it’s FREE! A Tweet is a message …
Don’t Waste Time on Social Media
If time is money, then Social Media certainly has a cost. Learn to utilize technology and work smarter, not harder.
3 Tools for Your Virtual Image!
Dress for Success in a Virtual World The corporate world is no stranger to phrases such as “Dress for Success” or “Dress for the job you want, not the one you have”. So, what happens when corporate goes consultant? What happens when the Internet becomes our primary interaction or at least our 1st impression? Do we toss these mantras out like last …
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