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Case Study: Tricks of the Trade for Facebook Image Exposure

In a previous post, we discussed ways to optimize your Facebook posts, in order to make the most of every post. We talked about how to use links, images, posting times, scheduling tools, and other tips to make sure your post is seen by the greatest audience. Now we’d like to add to that with a few examples specifically surrounding …

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Case Study: Tricks of the Trade for Facebook Link Exposure

In a previous post, we discussed ways to optimize your Facebook posts, in order to make the most of every post. We talked about how to use links, images, posting times, scheduling tools, and other tips to make sure your post is seen by the greatest audience. Now we’d like to add to that with a few examples specifically surrounding …

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Repurpose; Reusing Presentations

As entrepreneurs, we are constantly presenting information about our business. We present to prospective clients, networking groups, train team members, and some of us even present at conferences and expos.

So, how can we take that valuable information we spent time to assimilate, brand, and articulate and reuse it? Again, this series is about working smarter, not harder!

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Repurpose; Reusing Articles and Blogs (Part 2)

This week we are covering a variety of additional ways to reuse your blog content.

While two of the most common ways to repurpose your blog content is via newsletters and social media, presentations and even books offer some other significant opportunities.

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Facebook Advertisement – vs – Facebook Promotion

We recently shared some examples of Facebook promotion results. Now, we would like to explain the difference between a promotion and an advertisement. Both of these forms of advertising allow you to promote your content and/or your page, giving you increased visibility; however, they are set-up differently and offer very different options. Promotion A promotion on Facebook is where you …

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Optimizing Facebook Posts; Making the Most of Every Post

Facebook uses an algorithm, called Edgerank, to determine what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement on Facebook, you want to do everything you can to ensure your posts show up as often as possible. The major factors that drive engagement include interaction and content. The more …