View Post

Blogging Anatomy; the Parts and Pieces of a Blog

In Content Marketing by KathrineF6 Comments

As you start building your blog, it’s important to include certain elements that will make your life easier and your blog easier to navigate in the long run. The initial set-up and integration are very important. Your blog should be an integrated part of your website, not something that takes visitors away from your site. WordPress is an easy to …

View Post

Blogging for Business; Why Blog?

In Content Marketing by KathrineF2 Comments

Blogging for Business; Why Blog?

This will be the first in a short series of posts on blogging for small businesses. Over the next few weeks, we will address blog set-up, frequently asked questions, and best practices.

Let’s start by answering the questions, “What is a BLOG?” and “Why should I Blog?”

2013 Goals Exposed – 2nd quarter update

In Business Management by KathrineFLeave a Comment

Back in January we decided to make our annual goals public. Now that the first quarter is over, we thought an update was in order. Without questions, our greatest accomplishment so far this year was our re-branding, but now we working hard on the next exciting steps and positioning ourselves to meet all of our goals before December.

View Post

Optimizing Facebook Posts; Making the Most of Every Post

In Social Media by KathrineF1 Comment

Facebook uses an algorithm, called Edgerank, to determine what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement on Facebook, you want to do everything you can to ensure your business posts are optimized to show up as often as possible. The major factors that drive engagement include interaction …